If you’re like most restaurant owners, you may be wondering what the benefits of video marketing are. After all, it’s not cheap to invest in a video campaign. But there are many reasons why your restaurant should invest in video marketing before your competitors do!
What is restaurant video marketing?
Video marketing is the use of moving images to sell or promote a product, business, person or idea.
Here are some reasons why your restaurant should invest in video marketing:
To increase traffic and sales
Increasing traffic and sales is very important for any business. Video marketing is an excellent way to do this because it’s more engaging than traditional advertising, and people are less likely to tune out online ads since there are so many of them.
To create a lasting image
If you invest in video marketing for your restaurant, customers will be able to see the kind of food you serve and the atmosphere of your restaurant. This will create a lasting image in their minds, increasing brand awareness for you and helping to ensure that when they’re looking for a good place to eat out, yours is among the first restaurants they think of!
To increase social media engagement
Video marketing also boosts social media engagement by getting users involved with your brand. This is because people like to share videos with their friends and followers, which will increase your social media presence and therefore boost traffic.
To build trust
Videos can help instill a sense of trust in potential customers by showing them the quality of your food and services – for example, if you have an award-winning chef, you can feature them in your video.
To make it easier to target customers
Video marketing makes it easier for your restaurant to reach the right audience by allowing you to customize ads according to location and demographics, as well as other factors such as interests and online browsing habits. For example, if a customer has been looking at several different restaurants’ websites, but your website is the only one where they’ve clicked on a video (which indicates that it must have caught their attention), you can target them with an ad for your restaurant.
Upgrade Your SEO Game
Search engine optimization (SEO) improves your website’s ranking in search results, which increases traffic and sales. Videos can help boost your website’s SEO because they make it easier for Google to understand what your site is about (since videos are an easy way of displaying information). This means that you’ll start appearing higher up in relevant searches, bringing more business!
Tips when creating restaurant video marketing
High-quality restaurant videos will impress viewers and therefore improve traffic. However, you’ll need to take some care when making them in order to ensure that they’re effective at reaching your target audience.
Plan what you want the video to achieve
Thinking about which topics are relevant to your restaurant before starting will help ensure that viewers watch all of your videos (and share or comment on them, if you want that).
Make sure the video is relevant to your restaurant and what it offers
Relevant videos will help boost traffic. They also make an impression on viewers because they show that you’ve taken time to think about who your target audience is (so they know you’re not just producing a random series of videos en masse). You can consult https://www.otticolab.com.au/ if you need more opinion from the video production experts.
Use videos to answer questions
If you get a lot of the same questions from potential customers, adding an FAQ section at the bottom of your videos can help boost traffic by letting viewers find out what they need quickly and easily. This will avoid them having to go elsewhere online or pick up the phone in order for their question(s) to be answered.
Make sure the videos are long enough
The recommended length for a video is around one minute, but making them shorter than this can make it harder for viewers to find out what they need quickly and easily (they’ll probably end up having to watch several different videos in order to get all of their questions answered).